Triskaidekaphobia and KitKats
April 7th, 2007The title of this post is no doubt odd, but I have just been eating a pack of KitKats and the quantity of the packet caught my attention. The fun pack contains 13 miniature KitKats and I found it peculiar that Nestle decided to make a 13 pack. Perhaps this is the premium number of miniature KitKats that fit in the packaging, but from a marketing perspective, this is not the best of choices. Although not really serious and probably negligible, it occurred to me that the choice of 13 might deter potential customers with Triskaidekaphobic tendencies 
April 10th, 2007 at 7:47 pm
kitkats are great